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Reuse, reduce, recycle: Nudie reuses the old slogan in their own way and makes it into RE-Pair, Re-use, Re-Duce. It stands for the recovery and reuse of jeans. Cotton fibers are often much longer than the time the garments are used. Customers will therefore get a discount on new purchases if they leave their old jeans.
- We mend the jeans, each pair becomes unique, and sell them again, says Karin Stenmar, CSR Manager at Nudie Jeans.
Nudie Jeans new RE: garments were launched in their own stores in Gothenburg and Stockholm on the Swedish Society for Nature Conservation‘s Sustainable Swap - Read the rest of this entry »
A competition for best design of a sustainably produced T-shirt is organized by Stadsmissionen (the City Mission), Malmo City and EcoStep with a growing jury with artists from different strands. The jury is looking for an entry that will challenge, influence and inspire positive actions. It should also communicate intimacy, heart and faith in a sustainable future.
“The clothing industry is one of our biggest industries and therefore it is necessary that fashion consumption should be a naturally aware consumption. Read the rest of this entry »
There are many ways that can lead to the same conclusion. Hacking is a culture not at all well known to me other than through media. The theory of hacking is Otto von Busch’s tool to pick the production and design apart and put them together again in new and unexpected ways.
His Doctoral thesis ”Fashion-able: Hacktivism and Engaged Fashion Design” is possible to read in many different ways and browse through parts and look thoroughly at others and to me the most inspirational part is where he tests his theories in the studies, most well known being the hack at Dale shoe factory.
Contemporary American green fashion is becoming hotter by the day, claims the Swedish Institute, right now setting up an exhibition about just that, the green part of fashion with a Swedish angle. The exhibition, called Eco Chic – Towards Sustainable Swedish Fashion, really opened in Belgrade two years ago and is now exhibited one final time in New York during the summer. It also coincides with an exhibition at the Fashion Institute of Technology called Eco-fashion: Going Green, looking at the last two centuries of fashion from an ecological and ethical perspective.”With two exhibitions at the same time treating the same topic from different perspectives, we hope that no one in New York will miss that the fast fashion of today is harmful for both human and nature. “ Says Anna Maria Bernitz, project leader at the Swedish Institute. “We do not only have many good designers in Sweden with a strong ecological perspective and ethical commitment, we also have many renowned theorists in the area.”
Abundance is not the first thing that springs into mind when thinking about the Red Cross. But what they do have a lot of is clothes and textiles that they can not use and volunteers with a hack for sewing. These two assets combined with the designer Amanda Ericsson from Dreamandawake have now been formed into a fashion collection.
Designer Amanda Ericsson has visited Red Cross “kupan” in the Region Västra Götaland and rummaged through the piles of discarded textiles that were on their way to the dump. From her findings she has prepared kits to sew dresses from and delivered them to the Red Cross sewing groups. After making sure the quality is up to standard they are put to sale in the online shop at Dreamandawake .
